This advertising model has gained its share of recognition when it started over in news papers followed by television. The kind of audience and response it has got after it got initiated online was something least anticipated. This model has become an instant hit as it is one ideal way where a customer is directly connected to the vendor. Most online platforms already had concepts similar, called pay per click. Still the response this pay per call marketing strategy generated has made the vendors and the consumers connect in a way no other medium has. Imagine the satisfaction of a customer when he could actually speak to the concerned vendor before he purchases one of their products. The customer is happy about the awareness on the details of the product, and the vendor is happy about the customer making a purchase. Choose ‘CallBox’ – this is a two way advertising concept where both the seller and consumer are satisfied.